Key Takeaways:The deal marks a defining milestone in Fresha’s mission to transform how self-care businesses operate globally.The investment brings Fresha's total capital raised to date to $285 million.The new capital will support the acceleration of global expansion and drive next-generation product and AI innovation.Fresha, the leading AI-powered marketplace and business management platform for the beauty and wellness industry, landed $80 million in funding at a $1 billion valuation.WHO: Headquartered in London and founded in 2015 by William Zeqiri and Nicholas Miller, Fresha is one of the fastest-growing beauty and wellness platforms in the world, with leading market positions in the United Kingdom, Australasia, and the GCC, and a rapidly growing presence across North America, Continental Europe, and Southeast Asia. Fresha is used by over 130,000 beauty and wellness businesses globally across key verticals, including hair, beauty, barbering, nails, aesthetics, wellness, fitness, and spa. The platform facilitates more than 35 million appointments per month and over $15 billion in annual GMV, positioning Fresha as one of the largest and most scalable platforms in the global beauty and wellness economy.KKR is a leading global investment firm that offers alternative asset management, capital markets, and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit, and real assets, and has strategic partners that manage hedge funds.